Aretha Franklin
Wednesday, January 23rd, 2008
This is a blog of the New World. The media have changed the way we communicate. Facebook, Twitter, LinkedIn, Blogger.com and dozens sites of other social media have given us a new way to communicate with friends and colleagues. He also gave us a new vocabulary. The "blog" and "peep" and "text". We read "Blooks" and "microblogs" and pledge to "links".
But most importantly, Social media has given us a new set of rules for communication. And if you are a business leader, to know the intricacies of communication in a world social media can be crucial to your reputation and your online business presence.
Here are eight guidelines executive could think of communication in this new world of social media.
1. Thinking eternity. When you write a blog, Twitter, or comments on any other social site, the first thought in your head should be: "These words are permanent." Was proud to see the comments you've written, say, twenty years? Comments associated with your name can go forward or tarnish their reputations online, then write for the sake of their future.
2. Think Like Aretha Franklin. Remember their hit song, "Respect"? What the media engage in social communication, offering comments respectful recognize and advertise the efforts of others, and maintaining a spirit of cooperation will be very useful. Also included is a higher mark for the entrepreneur.
3. Think like Twitter. Few people have the time or inclination to read and careers in long articles or reviews. Micro blogging Twitter maximum 140 characters forces us to be sharp and focused. Whatever the place, and the point of writing concise help to win every head of a public company.
4. Think like the audience. What to read? What are your tastes and needs? Make your comments and writing in the units of your session. This does not mean you should keep your opinions in check, but do you think relevant and topical to readers.
5. Think Story. People around the world, love stories. You can never underestimate the power of a good story, whether long or short it is. Commenting and especially blogs, add stories, examples of companies reporting, and real life people to the text alive.
6. Think with your ears. Listen to the crowd. Do not just jump in and write to colleagues on LinkedIn, or respond to a blog post. Listen carefully to the first collective voice. Maybe read a message more than once before answering, or review some of the key words of the blogger. Hearing really will help you frame your comments: You also add more value and be more part of the fabric.
7. Think the place. Each site has its own social conventions and ways of doing things. Take some time to check the development of the Earth before landing comments on one page. Conventions Twitter are very different from Facebook or on your corporate blog. Think "Writing Guide" for his comments are consistent with the look, feel and flow of social space, is to write.
8. Think carefully before beep. Does the world do not care if you're up for the slopes that may be relevant favs or her family can not be of interest to the business world. If this is not a value to the collective enterprise crowd think twice before publishing.
Bottom line, the media is not like the Wild West. There are rules, conventions, etiquette and best practices. And, as an employer, follow or not follow these guidelines may affect your executive brand.
Reflecting on the conventions of social media before jumping to make the best experience for you and your readers.
About the Author:
Loraine Antrim is co-founding partner of Core Ideas Communication, a PR and marketing communications firm serving corporate clients around the globe. We specialize in strategy, message and content development, media/analyst training and leadership development. Find us on the web at www.coreideas.com. Loraine’s blog on executive presence can be found at: http://thecxomindset.blogspot.com/
Article Source: ArticlesBase.com – Social Media Writing Tips for Executives
Aretha Franklin – I Say A Little Prayer
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